NEW PRODUCT: New Chapter’s Prenatal Vitamin

NEW PRODUCT: New Chapter’s Prenatal Vitamin

What type of Prenatal Multi-Vitamin have you been taking? 

Are you getting the most out of your Multi-Vitamin? 

How do you know that it’s working?

New Chapters Multi-Vitamin line (including it’s prenatal vitamin) is the only one you can find that is not only Certified Organic and Non-GMO project verified, but also fully fermented which makes a significant difference as to how much of the nutrients from your Multi-Vitamin are being absorbed.  Why? Because fermentation enhances the absorption of nutrients, unlocking and activating your multi so your body can recognize and absorb it like food. This lets you maximize your nutrient intake and get the most out of each tablet you take.

It’s recommended to begin taking a prenatal vitamin as one of your first steps in pregnancy planning, to make sure you’re getting essential vitamins and minerals. New Chapter’s Perfect Prenatal Multivitamin delivers nutrients necessary for your body and for your baby’s healthy development during pregnancy. New Chapter uses whole-food fermented ingredients, including Folate and Iron, so you can get the full daily value of these important nutrients. They are blended these with whole-food fermented vitamins and herbs to create the Perfect Prenatal Multivitamin for both mom and baby.

Perfect Prenatal Multivitamin is expertly formulated with whole-food fermented vitamins and minerals to support the healthy development of your baby. New Chapter’s nutrient blend includes B Vitamins for natural energy production, Folate (including the most active form of Folate, Methylfolate). Did you know that 10% of woman are unable to convert Folate to Methylfolate naturally? This is significant for development of the baby’s brain and spinal cord, as well as reducing the risk of neural tube defects during early pregnancy. New Chapter has done the work for you and has converted the Folate to Methylated Folate so everyone can it, worry free. What else do you need? Iron!  Not just any iron, but a whole food source which makes New Chapter such a great choice. Iron is essential for your own red blood cell production and the transportation of oxygen to your baby during pregnancy. New Chapters improved formula also delivers a clinical dose of organic Ginger to soothe nausea related to pregnancy.  Because this particular prenatal is whole food based and fermented, you can take this 3 a day vitamin all in one dose if needed.  You can even take them on an empty stomach, that’s how gentle they are and why fermentation makes such a positive difference in your multi vitamin.   

New Chapter's Prenatal MultiVitamin

New Chapter’s Prenatal MultiVitamin

Multivitamins – The Building Block You Need

Multivitamins – The Building Block You Need

A combination of good nutrition, exercise, and multivitamin supplementation will replace nutrients lost by stressors and give your body what it needs for optimal health.  Let’s face it- staying healthy today requires an action plan because every day our bodies face challenges due to:

  • Stress
  • Processed and fatty food
  • Pollution

At one time, we only took multivitamins to treat deficiency. Now they are recognized as an important means of achieving and maintaining good health. When taken to support a balanced diet and healthy lifestyle, multivitamins ensure that we get everything we need to look and feel our best.

The Right Choice is Important

Multivitamins deliver the most benefit when you choose the right formula for your needs. A good quality supplement should promote health in the following areas:

  • Nervous system: Magnesium and B vitamins support the health of your nervous system and increase resilience under stress.
  • Heart:Coenzyme Q10 is a potent antioxidant that is involved in energy production in the heart. It protects LDL cholesterol from oxidizing and helps lower blood pressure. Omega-3 will help maintain healthy cholesterol levels.
  • Bones: Supplements that contain calcium, magnesium, and vitamin D are essential to achieving and maintaining a healthy bone density.
  • Energy levels:B vitamins are essential to energy production. Magnesium, iron, and potassium also enable sustained energy levels, especially for women who may be low in iron due to menstruation.
  • Immunity:Vitamins A, C, and E all support a healthy immune system. So do the minerals selenium and zinc.
  • Healthy weight: Chromium helps to metabolize protein, fat, and carbohydrates and stabilize blood sugar levels.

Let’s not forget antioxidants! Nutrients like vitamin C, vitamin E, and beta-carotene are a powerful defense against cell damage due to free radicals. Vitamin C in particular supports collagen production, which keeps our skin, bones, and blood vessels in prime shape.

Different Bodies, Different Needs

Men and women have their own unique needs when it comes to multivitamin supplementation.  Vitamin B6, vitamin E and magnesium help maintain hormone balance in women and can even ease PMS symptoms. Zinc is an important contributor to men’s reproductive health, assisting in healthy sperm production and normal prostate function.

Ready for a Solution?

Platinum Naturals has a wide range of multivitamins that give you the essential nutrients you need for strength, immunity, and overall health.  Easymulti Stress is the perfect solution if your body needs special nourishment and support to get through a stressful time without feeling depleted. Or look for activ-X, the athlete’s choice for more energy, stamina and faster recovery from your workout. Prenatal Easymulti is recognized by the Society of Obstetricians and Gynaecologists of Canada to safely and effectively promote female reproductive health. No matter your need, there’s a multivitamin formula designed to help you feel great and love your body.

The best thing you can do for your body is exercise regularly, enjoy a balanced diet, and supplement both practices with a quality multivitamin. You’ll look great and feel even better for a long time to come.

You are what you absorb!


Platinum Naturals suspends the nutrients in their multivitamins in oil with their unique Superior Nutrient Absorption delivery system. That’s because fats pass through virtually anywhere in the cell membrane, unlike non-fat substances that require specific receptor sites. By coating the active ingredients in healthy oils they’re creating a greater opportunity for absorption.


For example, did you know that the oil in your favourite salad dressing does more than add flavour? It also helps your body absorb the salad’s nutrients. That’s because oil is easily absorbed by the cell membranes in your body. In fact, a 2004 study found that substantially greater absorption of carotenoids, your body’s main source of vitamin A, was observed when salads were consumed with full-fat salad dressings rather than with fat-free dressings.



Adaptogens – Nature’s Stress Support

On Sale While Supplies Last

On Sale While Supplies Last (October 2017)

HAve you ever considered using adaptogens for stress?  Stress is not always a bad thing. Without our ability to feel stress, we wouldn’t have survived past our caveman days. When we are under stress, our body responds as if it is under attack and switches to ‘fight or flight’ mode, releasing a mix of hormones and chemicals that prepare us for action. These hormones and chemicals gave our ancestors the energy they needed at that moment to avoid danger.


In our world, the ‘fight or flight’ leads our body to divert blood from our brains to the muscles required for fight or flight. This lack of blood flow can impact our ability to think clearly, and stress on a regular basis will raise our cortisol levels and lead to increased sugar and blood pressure levels and decreased libidos.


Adaptogens are natural substances that help us “adapt” to stress and keep our body in equilibrium. They enable our bodies to avoid reaching a point of collapse or over-stress because they can adapt ‘around’ the problem by adjusting the stimulating and sedating effects. Adaptogens support our adrenals, the glands that manage our hormonal response to stress and help us cope with anxiety and fatigue.


The term “adaptogen” was first coined in 1947 by Dr. Nikolai Lazarev, a Russian scientist; however, the definition often used was created by Isreal Brekham, PhD and Dr. I. V. Darymovhe in 1968.


  1. An adaptogen is nontoxic to the recipient.

    On Sale While Supplies Last

    On Sale While Supplies Last (October 2017)

  2. An adaptogen produces a nonspecific response in the body—an increase in the power of resistance against multiple stressors including physical, chemical, or biological agents.
  3. An adaptogen has a normalising influence on physiology, irrespective of the direction of change from physiological norms caused by the stressor.


There are many different types of adaptogens, some like Asian ginseng, Siberian ginseng, Rhodiola rosea, and Cordyceps sinensis stimulate the body, enhancing mental performance and physical stamina while others like reishi, ashwagandha and holy basil, help calm the body and soothe the adrenals when they’re overwhelmed. Adaptogens don’t treat a specific condition; instead, they boost overall well-being.


Since men & women differ in the nutrients they require, Easymulti Energy has gender-specific formulas. Both combine the benefits of a full-spectrum multivitamin plus the energizing plant adaptogens Cordyceps sinensis and Rhodiola rosea. The men’s formula includes Korean ginseng, which has been shown to increase athletic performance and endurance. The women’s formula contains Siberian ginseng, which helps improve mental and physical performance after periods of exertion.


Cordyceps sinensis gives us a boost in energy and improved stamina by increasing the amount of oxygen in our cells. Rhodiola rosea helps improve our ability to concentrate by relieving stress and reducing physical and mental fatigue.


If you are wondering if you would benefit from a multivitamin that includes adaptogens, ask yourself the following questions: Am I sleeping well? Do I have a healthy appetite? Do I have healthy elimination? Do I have a healthy sex drive? If you answered no to any of these questions, then you may benefit from adaptogens.

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